Audience research

Understanding audiences through research

The best communications strategies are heavily informed by the needs, attitudes and interests of the target audience. Much of our strategy development and messaging work has involved audience research to develop and test our thinking and recommendations.  

We work with specialist associates to combine their research expertise with our communications knowledge. This means we can go deeper in not only understanding the needs of your audiences, but also in applying these insights in very practical ways to your communications. 

Our research associates work regularly with consumer, policy and practice audiences, including senior decision-makers, across a wide range of sectors. They can support you with:

·       In-depth interviews

·       Focus groups, user workshops and extended research communities

·       Digital panels, bulletin boards and Pinterest tasks

·       Surveys