Ten principles to guide a comms and marketing review

Show me a person that loves having their work reviewed and I’ll show you someone with a massive ego and the hide of a rhino.   And yet, time and again, we’ve seen reviews of a communication/marketing function produce big leaps forward for a team.

Whether it’s to support a new strategic approach, adapt to new technologies, refocus after budget cuts or simply to ensure you are on track, a good review of a comms function can bind a team together and even raise the profile and appreciation of comms in an organisation. 

Read More
Admin
Great comms teams: the 5 essential ingredients

What do the best comms teams have in common? Five qualities that separate the great from the good.

“Italian food is all about the ingredients, and it’s not fussy and it’s not fancy.”Celebrity chef Wolfgang Puck

Our work brings us into contact with communications teams of all sizes across government, charities, the NHS and universities. But what makes for a great comms function? Like the finest Italian dishes, the best teams we meet stand out for some very simple ingredients.

Read More
Admin
Charity communicators can change lives...

In our work advising charities on their communications, we often look to examples of campaigns that have made an impact. Very occasionally we see a campaign that reminds us how charity communicators can definitively change the lives of thousands of people.

Read More
CharityAdmin
Five reasons to try online research

When online methodologies burst onto the qualitative research scene over five years ago there were predictions of the death of the focus group. The reality has been less dramatic.  Nothing beats having a proper chat with our research participants, but online methods are allowing us to access their thoughts and behavior in more convenient and, often, revelatory ways.

Read More
AdminResearch