RandallFox is a small agency working for some big names.

We do this by working with a group of highly experienced and trusted associates.

When we set up RandallFox in 2008, we created a new business model; a collective of trusted freelance associates, each with their own specialist skill or area, coming together to work under the RandallFox brand.

Our approach means that we develop close working relationships with clients. There are no junior staff behind the scenes at RandallFox. The people who pitch for your project, work on your project. It also means that your budget buys a group of highly experienced professionals who, if charged at commercial agency rates, would be beyond the means of many of our third sector clients.


Selina Fox


Selina specialises in working with communications teams to help them find new direction, motivation and focus. 

She is passionate about creating strategic communications approaches that transform ways of working. Her approach is always tailored to the particular needs and culture of each client to ensure that what they get is real change rather than a report sitting on a shelf.

In house, she held senior comms posts in the arts, heritage and international development as well as building a new division at an award-winning PR agency. At RandallFox, she has worked with a range of clients including those in health, international development, environmental, academic and research sectors. She has written and delivered training programmes, guides and online toolkits to help spread uptake of good strategic communications approaches. 


Susannah Randall


Susannah has specialised in resolving complex communication issues in the health, higher education, research and membership sectors.

She has board-level experience running large communications teams for the Wellcome Trust and the National Patient Safety Agency, overseeing organisational change, communications strategy and high-profile reports. She has also run successful campaigns for charities and the NHS, receiving two Chartered Institute of PR excellence awards for a campaign with doctors.

As a consultant and coach, Susannah enjoys working with senior decision-makers and communications professionals to develop more focused and effective teams and strategies. She is a trustee for the British Society for Haematology, and an author of practical guides for applying communications approaches to improvement work.


Ali Percy

Specialist Associate – Audience Research

The last 12 years have found Ali moderating groups and interviews with a range of audiences, from women with health problems, to high court judges and benefit defrauders.

Ali believes in the power of qualitative research to better understand public attitudes, shape communications strategies and inform public policy, and she has conducted major studies for The Electoral Commission, The Countryside Agency (now Natural England), the Economic and Social Research Council (ESRC) and The Churches Conservation Trust.


Sam Neill

Specialist Associate – Audience Research

Sam has worked in qualitative research for over 20 years. Her experience is broad, but she has particular experience in brand development and communications research across a wide range of media, from strategy to final evaluation.  In recent years, Sam has worked extensively in digital media – both using research tools in an online environment (including live online groups, extended research communities, bulletin boards and photo/pinterest tasks) and also working on digital strategy, web and app development. 

Sam’s sector experience is wide, but she especially enjoys working with public bodies and NGOs, including recent projects with Economic and Social Research Council, Life Study, Best Beginnings and Royal United Hospital, Bath.


Stephanie Slack

Digital Specialist

Stephanie has spent the last 15 years helping organisations improve their digital presence and capabilities.

She works with teams to successfully scope, manage and implement digital and content strategies, websites and CRM systems, often incorporating developments in mobile technologies and social media engagement.

Stephanie has delivered projects across multiple disciplines and sectors – working with RandallFox on strategic review, planning and upskilling projects. She has managed, and can advise on, all aspects of the digital programme lifecycle, from requirements gathering, stakeholder engagement, vendor selection, user experience, through to implementation, testing and platform launches.


Jane Shepley

Specialist Associate –
Media relations and research communications

Jane led the strategic evolution of science PR and research impact reporting at the British Heart Foundation (BHF), establishing a vibrant and indispensable ‘scicomms’ team that services every external communication channel at the charity. 

A trusted contact for national health/science journalists and academics alike, Jane has a deep understanding of what it takes to bring research to life for the media and an organisation’s wider audiences.

A senior member of the BHF’s Chartered Institute of Public Relations In-House Team of the Year 2011, Jane has also worked at the Society for Endocrinology and British Fertility Society. She has coached researchers in media engagement, and been invited to speak on panels during press-officer training days.


Lucy Conlan

Specialist Associate – Digital marketing and new media

Lucy gained stellar experience working in-house with key charitable and cultural organisations including Help the Aged and the Barbican Centre. As a freelance consultant her specialist knowledge of direct and digital marketing, membership and loyalty schemes has helped to transform the fortunes of organisations such as the Landmark Trust and the Chartered Institute for Personnel and Development. 

Lucy has a passion for planning and executing campaigns and she has developed a reputation for delivering a robust and sustainable return on investment. Projects undertaken include digital campaign planning, audits of email and membership programmes and creative development of direct mail fundraising appeals. Her ability to forge strong links between communications and fundraising disciplines make her skills particularly relevant to charities at this time.


Graham Kelly

Specialist Associate – Quantitative Research

Graham began his career as a Market Analyst in the construction materials industry, before going on to work for local authorities and a special Health Authority. For the last 25 years he has been agency-side, designing and delivering surveys for clients in the public, private and charity sectors. These have included researching the prevalence of child abuse (for NSPCC), running the largest customer satisfaction study in Europe (for BT), and evaluating social marketing campaigns (for Department of Health and other public bodies). 

Graham is a former member of the Market Research Society standards board. He now chairs his local Community and Voluntary Service organisation, and sits on the advisory committee for a national disability charity.