Audience focus and message development

We can help you identify and get closer to your most important audiences.  We also have a track record in distilling complex issues into accessible, engaging messaging.

Through workshops, light touch audience insight and stakeholder soundings we can help you map, understand and target the people who matter most in achieving your goals.

We have used insight and co-development approaches to reframe issues ranging from: improving healthcare in the NHS, combating tax avoidance in developing countries, and mobilising public action to support British wildlife.

The way we work not only helps you create powerful messaging to engage audiences but also generates the internal buy-in essential for consistent, joined-up delivery.

And we never forget that once you have the messaging and insight in place, you need accessible materials and toolkits to ensure they are used and kept live within your organisation.

The RandallFox team were thoughtful, thorough and effective throughout this work. They took a wide brief, engaged our team well and managed to work iteratively, whilst also ensuring we brought our thinking together into a highly practical and valuable set of deliverables.
— Will Warburton, Former Director of Improvement, The Health Foundation