Ten principles to guide a comms and marketing review
Great comms teams: the 5 essential ingredients
Show me a person that loves having their work reviewed and I’ll show you someone with a massive ego and the hide of a rhino. And yet, time and again, we’ve seen reviews of a communication/marketing function produce big leaps forward for a team.
Whether it’s to support a new strategic approach, adapt to new technologies, refocus after budget cuts or simply to ensure you are on track, a good review of a comms function can bind a team together and even raise the profile and appreciation of comms in an organisation.
Charity communicators can change lives...
What do the best comms teams have in common? Five qualities that separate the great from the good.
“Italian food is all about the ingredients, and it’s not fussy and it’s not fancy.”Celebrity chef Wolfgang Puck
Our work brings us into contact with communications teams of all sizes across government, charities, the NHS and universities. But what makes for a great comms function? Like the finest Italian dishes, the best teams we meet stand out for some very simple ingredients.
Five reasons to try online research
In our work advising charities on their communications, we often look to examples of campaigns that have made an impact. Very occasionally we see a campaign that reminds us how charity communicators can definitively change the lives of thousands of people.
Why Elvis got it wrong - and how health charities can get it right
When online methodologies burst onto the qualitative research scene over five years ago there were predictions of the death of the focus group. The reality has been less dramatic. Nothing beats having a proper chat with our research participants, but online methods are allowing us to access their thoughts and behavior in more convenient and, often, revelatory ways.
Elvis got it wrong. He asked for: ‘A little less conversation; a little more action’. Yet anyone who has run a communications campaign that has changed professional practice will know that ‘conversation’ and ‘action’ are inextricably linked. You often need one to achieve the other.